In the 70s and 90s, copyright legislation was not a topic of interest to the public at large. However, that has changed dramatically in recent years as control over copyrighted material and the internet has become a hot-button topic. With the planned introduction of SOPA (the Stop Online Piracy Act) earlier this past decade, it became clear that the public was not interested in allowing the government to further commodify the internet — especially in regards to the creative works that inhabit that space. The act was met with a series of large-scale protests that went as far as ISPs and popular sites like Google and Wikipedia going dark for a period of time to show their opposition and resistance to the act. Disney knows that in 2018, and — in the Freedom of the Internet Age — any proposals to extend copyrights will be met with backlash since this is now viewed as an effort to stifle the free market and line the pockets of high-profile companies. Because of this, copyright Official Lgbt Mickey Mouse We Are The World Shirt terms will likely stay the same. Fortunately for Disney, that doesn’t particularly matter anyway.
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You may have noticed this month that Mickey Mouse’s face has been plastered everywhere. Disney has put a great deal of money and marketing into celebrating the character’s 90th anniversary. From deals with fashion brands like Uniqlo and H&M to integrated technology partnerships with Google to Mickey’s face appearing on the stickers for Dole fruits, it’s hard to go anywhere without seeing the iconic character these days: specifically the version of the character that first appeared in “Steamboat Willie” in 1928. While Disney has made these deals Official Lgbt Mickey Mouse We Are The World Shirt and endorsements as a means to celebrate Mickey’s 90th birthday, they’ve also done so in an effort to reinforce Mickey Mouse’s trademarked image.\
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When Mickey Mouse’s copyright protections finally expire in 2023, Disney will still own no fewer than 19 trademarks on the words “Mickey Mouse.” While copyright prevents creative works from being used without the permission of the rights holder, a trademark “protects words, phrases, and symbols used to identify the source of the products or services.” So long as a company can assert that their trademarked image has obtained “secondary meaning,” that trademark will prevent its users from being exploited by the public or other companies. Even though Official Lgbt Mickey Mouse We Are The World Shirt Mickey will be 95 years old in 2023, Disney’s marketing barrage of the mouse’s image will allow them to claim rather easily that the image of Mickey is inseparable from the company.
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